I recently had an email exchange with someone who is making the switch from writing feature articles to blogging for his company. He asked me to read his latest blog post before he published it. I was happy to oblige. After I read it, I had some advice about his writing tone.
Me: “I think you are missing an opportunity to engage your readers more by talking directly to them.”
Blogger: “Well, this is important, so how do I do this?”
He’s right, this is very important. Striking the right tone is an essential part of marketing. It can be the difference between reaching your target audience with your blog and reaching no one at all.
As to his second point — how to engage readers with a blog — I can think of several ways. Continue reading