As I was working with a self-publishing author recently, we started to discuss the publication date for his book and just how long it would be before he had a bound book ready to sell. It looked like he might not have his books in time for the start of his ideal selling period. Anxious to get his book on the market, this author had an idea:
Why not put the ebook out now, since that takes very little time, and continue with the editing for the printed book!
Here’s why not:
You only have one chance to make a first impression. If you put out a book that still has a lot of errors in it, you have burned bridges with all the people who bought the inferior product. Particularly as a self-publisher, you can’t afford to risk your reputation.
Creating an ebook has become so easy, many authors are tempted to jump right in before completing the editing process. In fact, some traditional publishers do the same thing; although the printed book receives a proofread, the e-book may not. However, if it is up to you, do not succumb to this temptation.
For years I didn’t believe that bad editing would sink a book (this from a committed and passionate editor), but with the advent of reader reviews on Amazon and other online sites, I have learned that lesson. And once those bad reviews are up, they don’t come down and you have to work twice as hard to get your reputation back.
Traditional authors may be able to negotiate this point in their contracts. For self-publishers, the decision is theirs to make. Whatever path you choose, don’t waste your money and all your hard work by taking shortcuts.
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