Researching the Competition — Example: Serena Williams Biography

Researching the competition for your next book can be a roller coaster of emotions. First you think your idea is completely new and out of the ordinary. Yay! Then you start to find others like yours. Nooo! Then you see those books are ancient and yours will be fresh and new. Yay! Then you search again and find 5 new releases. Heartbreak!

It can be exhausting going through all of that, and perhaps that is why many writers avoid researching their competition. However, if you plan to market your book to anyone outside of your family and friends, you need to know who you are up against.

Let’s say  you are interested in writing a book about US tennis great Serena Williams. A quick Amazon search for Williams brings up 419 items. Sorting by year of publication, we seTennis Racquete 12 of those books were slated for publication in 2019 alone. That is a whole lot of competition for a book about Serena Williams!

Looking closer, however, you will also note that very few Serena books were published before 2019. So how do you make your case that your book will have the shelf-life needed to recoup your and your publisher’s investment?

Another search, this time for tennis biographies, illustrates the long life of tennis as a source for biographies: Arthur Ashe, the icon who played in the 1960s, is the subject of a biography set to publish in 2020. Nearly 60 years is a pretty good shelf life.

You need not be discouraged by the competition. All of these books indicate that there is a large population interested in reading about the lives of sports stars.

That said, you might also take this information and decide instead to write about someone else, say, Maria Sharapova, who is ranked number two by ESPN for famous female athletes but has had just a handful of books written about her. Explore a wide-open market like that and you just might land on the bestseller list.

Researching the competition is scary, but it can also lead to inspiration and will almost certainly fuel your success. Keep with it until you know exactly who you are up against.

PerfectBound front cover 2019 9-6 low-res

 

Like this blog? Find more insights and advice in the Update and Revised Edition of Perfect Bound: How to Navigate the Book Publishing Process Like a Pro, now available on Amazon!

 

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