Although some writers think self-publishing means doing it all on your own, if you’re serious about publishing a high-quality book, you will need a team of professionals to help you. Don’t believe me? Take a look at these 6 reasons you need professional help:
- You need to know where to start. If you have a brilliant idea for a book but don’t know how to get started, consider finding a book coach, book shepherd, or project manager. These people work with you from inception and can guide you through the entire publishing process. They can also put you in touch with the other professionals you require.
- You need to root out errors. Regardless of your writing skills, working with a developmental editor or copyeditor will illuminate problems, give you insight into best practices in book making, and deliver simple solutions to common errors. The level of editing you need may vary, but no matter what, you need a professional!
- You need top-notch design. Have you been using InDesign for years, have an eye for composition, and know all the best ways to find and place images? Do you know the best way to prepare files for conversion to e-book? No? Then you need a designer. A professional design, for both the interior and the cover of your book, is essential to competing in the marketplace.
- You need contacts at bookstores. Distributors and wholesalers have wide-ranging contacts that can get your book into the bookstores most suited for your work. What’s more, many bookstores won’t do business with you without one. If you are planning a print edition, you need a distributor.
- You need professional-grade equipment. Yes, FedEx can do printing, but everyone will know that’s where you went. If you want to compete with traditionally published books, yours has to look like one, and that means professional printing and binding.
- You need media savvy. Although you do have many marketing resources at your fingertips and are encouraged to do much of your own marketing, if you’re feeling in over your head, hire a publicist or marketing professional to get your book noticed.
Turning to a professional might feel like you are giving up your independence as a self-publisher. To some extent, this is true: if you involve others in your journey, you have to let them do their jobs. But if your goal is to create the best possible product so that you can be proud of the book you produce, you need to find professionals who can help you. Now go out there, build your team, and publish that book!